One of the most important keys in both life and in business is learning to manage people’s expectations. In business this vines into play by being specific about exactly what is included in a service and what is excluded. The more we think from the customer’s point of view and anticipate what may be their expectations with proactive communication the more smoothly will tend to be our customer relations and job satisfaction. In business sometimes things change such as our ability to complete a job exactly on time or the job itself may yield new concerns that were not possible to know before the job was started. Proactively bringing these details to the customer’s attention quickly and clearly can avoid problems later on. The most successful businesses practice managing customer’s expectations.